Relationshuset (House of Relations) is a Copenhagen-based marketing communication agency that specialises in relationship marketing. Maconomy has chosen them as their marketing partner in a drive to make communication with customers in 2008 and beyond even more relevant and effective.
Relationship marketing focuses on making communication relevant and personal towards customers and prospects, and therefore, more valuable. Communication is strongly targeted, based on knowledge of the recipient, and encourages relationship building via a mutual exchange of information.
Maconomy wants to engage, retain and mature its target audience of decision makers and influencers via a continuous dialog with them. Such a dialog enables Maconomy to deepen its knowledge of its audience and to communicate with them on a true 1-to-1 basis.
Relationshuset is a five-year old firm that counts among its customers Scandinavian Airlines Systems (SAS), Bang and Olufsen and Fujitsu Siemens Computers.