Big changes have taken place in the marketing communications industry during the last 10 years. Clients have become extremely conscious about what they get at what price. Ownership has consolidated into about 10 more or less global holding companies dominating the market. And new performance standards have emerged – for the big groups as for the smaller independents.
This new whitepaper from Maconomy investigates how marketing communication companies are seeking new efficiencies from a shared services set up.