2005-12-06
Maconomys has signed a contract with the largest communication agency in Norway and hereby cemented its status as leading supplier of industry solutions to the market communication industry in the Nordic countries.
Maconomy’s Norwegian subsidiary has signed a contract with the largest communication agency in Norway for the sale and implementation of licenses for all their users.
Apart from being the largest communication agency in Norway Dinamo is also one of the largest agencies in the Nordic countries and therefore a very important new customer for Maconomy. Maconomy has already got Denmark’s largest agency, which is Kunde&Co. and Maconomy’s Swedish subsidiary also has a range of large agency customers, including Citat AB, one of the largest communication producers in Sweden. The market communication industry is one of Maconomy’s focus industries and this enhanced position in the Nordic market underlines Maconomy’s ability to become an authority within selected industries.
Maconomy has been in fierce competition with several local and international suppliers of business software into the market communications industry.
Martin Flatsetø, Country Manager, Maconomy Norway says: “Maconomy is very strong within the adverting industry but in Norway we have delivered solutions to other markets within the consulting and research industries with great success, and it is only recent that we have addressed the advertising and communications industries to a larger extent. The fact that the largest bureau in Norway, Dinamo, chooses Maconomy gives a clear signal to us that we are on the right track and that we have a good solution”.
Jan Holm Møller, VP Business Development, Marketing Communications Sector, Maconomy HQ says: “Maconomy has an ambition of “Global Leadership”, and we would like to move from being systems suppliers and implementation consultants to become experts in Agency Operational Efficiency. The contract with Dinamo is an example of this and one of the reasons why we won against both local and international players in the market”.
Bjarne Wollmann Din, CEO Dinamo says: “We have chosen Maconomy because their knowledge and specialization within our business give us better possibilities to run our business and optimize our resources. The advertising industry is under price pressure and efficiency is an important parameter in our ability to compete in the Nordic market”.
About Dinamo
Dinamo is Norway’s largest communication house and covers a wide field of services; vision and value work, management, team and organisational development, mass communication, PR, information work and end-user communication, events, design, internet and dialogue marketing. Furthermore, Dinamo develops and delivers profile articles within all categories.
About Maconomy
Maconomy is a global provider of industry-specific business solutions for professional services companies and marketing communication organizations. Maconomy business solutions enable consulting companies, marketing communications organizations, audit & tax consulting firms and research institutes to optimize project and resource management, manage costs and drive profitable behavior throughout their organization. Customers include Deloitte, Institute of Marine Research, KPMG Switzerland, Millward Brown, Norconsult Telematics, Norwegian Geotechnical Institute, Philips, PricewaterhouseCoopers, Rambøll, Research International, Technia, WM-data, and agencies within all of the global networks like Interpublic, Omnicom Group, Publicis Groupe and WPP. Further information: Martin Flatsetø, Country Manager, Maconomy Norway +47 22 01 38 00 Anette S. Galskjøt, Director, Corporate Relations Maconomy HQ +45 35 27 79 00